Bob Ackland Bob Ackland

Bob’s Bits for February 2024

The 2023-2024 season ski season started well in some areas and some areas not so well, and December was a bust across the US and Canada.

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Bob Ackland Bob Ackland

SmartMountain

It is a busy Saturday in February, and the mountain is straining under several thousand skiers and riders. All lifts are turning, parking lots are overfull, lodges are jammed, and all looks good. Then the day quickly turns 180 degrees.

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Bob Ackland Bob Ackland

The Advantages of Digital

The touch points the ski area has with its customers are many and making that easier for the customers is logical and sound business.  The ultimate goal of digital tools is to meet customer expectations and higher levels of customer satisfaction.

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